India [September 29, 2025] – Terumo India, the Indian arm of Terumo Corporation (TSE: 4543), a global leader in medical technology, announced the launch of its World Heart Day campaign, #Don'tMissABeat. The campaign aims to raise awareness about early warning signs of heart disease and encourage timely intervention to save lives.
Watch Campaign Video: Terumo India’s #Don'tMissABeat initiative (LinkedIn)
Heart disease continues to be the leading cause of death in India, with an increasing number of younger adults being affected. Through this campaign, Terumo India encourages individuals to listen to their bodies, recognize subtle warning signs, and seek timely medical help before it becomes critical.
Campaign Insight
At the heart of the campaign film are the innocent voices of children, gently yet powerfully reminding parents to “listen” before it’s too late.
Everyday moments—like pausing after a short walk, unexplained sweating, or fatigue—form the emotional core of the narrative. These are paired with heartfelt questions from children, urging loved ones to pay attention to early symptoms.
Through symbolic gestures and emotional storytelling, the campaign reinforces a powerful message: every heartbeat is a chance to be present for those who love you.
Leadership Perspective
Mr. Shishir Agarwal, President and Managing Director, Terumo India, said:
“At Terumo India, we believe that every heartbeat matters, and it is our responsibility as healthcare leaders to ensure that people are empowered to protect theirs. Far too often, early warning signs of heart disease are dismissed until it becomes a crisis. Through #Don'tMissABeat, we aim to shift the mindset from reaction to prevention. Together, we can transform how India responds to heart health.”
Driving Awareness Through Digital Platforms
The campaign is live across Terumo India’s digital platforms, reaching a wide audience to spread awareness about preventive heart care.
This initiative aligns with Terumo’s mission of ‘Contributing to Society through Healthcare.’
