India [September 29, 2025] – Terumo India, the Indian arm of Terumo Corporation (TSE: 4543), a global leader in medical technology, announced the launch of its World Heart Day campaign, #Don'tMissABeat. The campaign aims to raise awareness about early warning signs of heart disease and encourage timely intervention to save lives.
Watch Campaign Video: Terumo India’s #Don'tMissABeat initiative (LinkedIn)
Heart disease continues to be the leading cause of death in India, with an increasing number of younger adults being affected. Through this campaign, Terumo India encourages individuals to listen to their bodies, recognize subtle warning signs, and seek timely medical help before it becomes critical.
Campaign InsightAt the heart of the campaign film are the innocent voices of children, gently yet powerfully reminding parents to “listen” before it’s too late.
Everyday moments—like pausing after a short walk, unexplained sweating, or fatigue—form the emotional core of the narrative. These are paired with heartfelt questions from children, urging loved ones to pay attention to early symptoms.
Through symbolic gestures and emotional storytelling, the campaign reinforces a powerful message: every heartbeat is a chance to be present for those who love you.
Leadership PerspectiveMr. Shishir Agarwal, President and Managing Director, Terumo India, said:
“At Terumo India, we believe that every heartbeat matters, and it is our responsibility as healthcare leaders to ensure that people are empowered to protect theirs. Far too often, early warning signs of heart disease are dismissed until it becomes a crisis. Through #Don'tMissABeat, we aim to shift the mindset from reaction to prevention. Together, we can transform how India responds to heart health.”
Driving Awareness Through Digital PlatformsThe campaign is live across Terumo India’s digital platforms, reaching a wide audience to spread awareness about preventive heart care.
This initiative aligns with Terumo’s mission of ‘Contributing to Society through Healthcare.’
About Terumo India Private Limited
Terumo India is a rapidly growing medical devices company dedicated to advancing access to high-quality cardiac, vascular, and other medical devices for patients and healthcare practitioners in India. As part of Terumo Corporation, headquartered in Tokyo, Japan, the company continues its mission of ‘Contributing to Society through Healthcare.’
Established in 2013 and headquartered in Gurgaon, NCR Delhi, Terumo India has impacted over 100,000 lives. The company is four times Great Place to Work® certified and has been recognized among India’s Top 15 Workplaces™ in Pharmaceuticals, Healthcare, and Biotech.
Terumo India actively runs training and development programs in collaboration with customers and academic partners to support the evolving needs of India’s healthcare ecosystem.
For more information, visit: https://terumoindia.com/
About Terumo
Terumo (TSE: 4543) is a global medical innovation company committed to improving patient lives through advanced healthcare solutions. Founded in Tokyo in 1921, Terumo operates in more than 160 countries, offering solutions across therapeutic procedures, hospital operations, and life sciences.
Guided by its mission of “Contributing to Society through Healthcare,” Terumo continues to deliver value to patients, healthcare professionals, and society.
For more information, visit: https://www.terumo.com/
